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Dentists turn to marketing after getting brush-off from patients

By December 5, 2011 January 2nd, 2020 No Comments

For a quarter-century, Dr. Terry Vines built his Redlands dental practice the old-fashioned way: one mouth at a time.

Vines sponsored youth soccer teams. He renovated historic buildings around town to build good will. He turned his waiting room into a cozy nook with soft chairs and a big-screen TV.

As business increased, Vines hired more cosmetic dentist london to accommodate his thriving practice, Pure Gold Professionals in Dentistry.

Then the economy tanked, hundreds of patients stopped coming, and Vines decided he needed help.

Scouring the Internet and dental magazines, the 53-year-old dentist discovered a host of marketers and consultants — all promising to make dentistry pay….dental implants london

This year, Vines hired one of the marketing firms, Excellence in Dentistry. The Indiana company redesigned his website, adding colorful photographs of his staff, biographies of the office’s six dentists and glowing patient testimonials. “I would definitely recommend these caring and gentle people to any of my friends and family,” a patient says in one of the tributes….Vines also intends to give patients a little post-treatment pampering, supplying warm towels to go along with the bottled water in the waiting-room refrigerator…

That was before patients started skipping twice-a-year cleanings, postponing fillings and taking a pass on root canals london.

Dentistry, once thought recession-proof, has become a casualty of the tough economy. Americans increasingly see dental care as a luxury, even though neglecting their teeth can lead to serious health hazards, including heart disease.

Dentists say many patients no longer can tap equity in their homes to pay for implants and other elective treatments. Bank financing for dental work, long a popular way to pay for care, has dried up as lenders stiffened loan standards….

Dentists are feeling the pinch: Revenue at American dental offices has dropped steadily over the last three years, according to financial data from nearly 8,000 practices collected by Sageworks Inc., a financial analysis firm in North Carolina.

This year is shaping up to be the worst since 2005. In the first nine months of 2011, dentists have reported an average 3% decline in revenue and profit.

The downturn has forced dentists to cut hours, lay off staff and slash their own pay. Many remain worried. In an August survey by the American Dental Assn., 45% of dentists said they were “not at all confident” about future economic conditions. Older dentists were more downbeat than younger ones….read more

 

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