Electric brush: tooth or fiction

By August 1, 2011 No Comments

At up to $100 in supermarkets, the Oral-B electric toothbrush is widely marketed as “the brand more dentists and hygienists use”.

But dentists and therapists have broken ranks with their professional associations – one of which receives sponsorship from Oral-B – to say the clean provided by electric toothbrushes is no better than a manual toothbrush.

The Herald on Sunday canvassed 30 independent dentists and discovered a level of discomfort with their profession’s close relations with dental product marketing companies.

Wrigley also claims the professional endorsement of dentists. Its advertisements say “dentists recommend chewing Extra sugarfree gum after eating and drinking”.

Others to market themselves as having dentists’ endorsement have included Philips Sonicare electric toothbrushes and Colgate Total toothpaste….read more


Smile Clinic London for general and cosmetic dentistry London with specialist in dental implants London, cosmetic veneers, smile makeover, cosmetic dental bridge and cosmetic denture. Bite and TMJ treatment London and root canal treatments London are also provided by specialist cosmetic dentist. Check out our special offers

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