At up to $100 in supermarkets, the Oral-B electric toothbrush is widely marketed as “the brand more dentists and hygienists use”.
But dentists and therapists have broken ranks with their professional associations – one of which receives sponsorship from Oral-B – to say the clean provided by electric toothbrushes is no better than a manual toothbrush.
The Herald on Sunday canvassed 30 independent dentists and discovered a level of discomfort with their profession’s close relations with dental product marketing companies.
Wrigley also claims the professional endorsement of dentists. Its advertisements say “dentists recommend chewing Extra sugarfree gum after eating and drinking”.
Others to market themselves as having dentists’ endorsement have included Philips Sonicare electric toothbrushes and Colgate Total toothpaste….read more
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