Happy hour! Why we will all share a collective smile on Saturday at 7pm

By August 8, 2011 No Comments

The magical combination of 6-7-8 has been hailed by psychologists as the happiest time of the year.

The sixth day at 7pm in the eighth month – or 7pm on August 6 – is the day people feel most content because of the high temperatures, school holidays and prospect of a summer break.

A study by loyalty scheme Nectar revealed that we smile most between 7pm and 8pm each day, are at our cheeriest on Saturdays and love August more than any other month.

The five hours in which we feel happiest are all after 5pm – once many of us have finished work.

And a beaming 12 per cent of adults say the hour between 7pm and 8pm is their favourite – when many workers join their family for dinner or sit and relax in front of the television with a glass of wine.

More than a third of the 9,928 people polled, 35 per cent, said Saturday is their favourite day, closely followed by Friday, with 31 per cent…Read more

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