THE marketing pitch came by e-mail: Would you like to make an appointment with your dentist to have your teeth cleaned? And while you’re at it, how about recommending him to a friend, or posting a review of your dental care?
I had given my e-mail address and mobile phone number to my dentist’s office a couple of years ago, for those rare occasions when he might need to communicate with me. Now, here I was receiving what I deemed unwanted promotional e-mail — and a text message — about the dentist’s services via Demandforce, a firm in San Francisco that handles customer communications for some 11,000 small business including dentists, spas and automotive shops. (Demandforce describes such messages as appointment reminders.)…read more
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