Now the expectation is we’ll have teeth into old age – only 6% of us will end up without any pegs – and the younger generation need less help from dentists.”…And like a nation which has recently gone on a diet, people want to show off their new teeth. Routine trips to have holes drilled and filled have been replaced by cosmetic treatments…“And the younger ones, who often have quite white teeth, want them even whiter. That’s what is driving the market forward.”..Simon Cowell’s blinding smile
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