The quest for the perfect smile Studies back up many consumers' perception that looks matter.

By July 4, 2011 January 2nd, 2020 No Comments

The job of an orthodontist has morphed over the years…”Now, people come in and want well-aligned, perfectly white teeth with beautiful digital contours; they want a beautiful smile, beautiful facial aesthetics,” says Yanosky. He sums up the approach as “smile aesthetics.”

The emphasis is perhaps unsurprising. Magazine ads promote an array of tooth-whitening products. Television commercials tout Invisalign, a widely used, removable brace. And Internet come-ons for prettier, better teeth abound.

Meanwhile, gobs of studies show that people who are perceived to be attractive — known as the “what is beautiful is good” concept — receive greater social benefits.

This physical stereotyping leads people to assume that “attractive” individuals are more intelligent, are more qualified in job interviews, and have happier marriages. A 1974 study in the Journal of Research Personality and a 2001 study in the Journal of Social Psychology found that physical appearance even influences the verdicts and sentencing of defendants on trial.

Some research has focused specifically on teeth, finding that people make negative judgments about individuals with rotten teeth. A soon-to-be-published study expands on that research.

“We knew that was true, but we didn’t know how that applied to just having straight teeth or crooked teeth,” says Dr. Steven Lindauer, professor and department chairman of orthodontics at Virginia Commonwealth University in Richmond…
The researchers took the teens’ photos and digitally inserted straight or crooked teeth into the photos of each. They then showed the images to other study participants, so that one group saw a face with crooked teeth while the other group saw the same face with straight teeth. The reviewers were asked to rate what they thought about the faces based on popularity, sports ability, leadership, and intelligence….read more

For further information, please contact Dr Firas Daoudi specialist cosmetic dentist and specialist in prosthodontics at Smile Clinic.

For our latest offers on cosmetic dentistry and dental implants please check our latest offer web page


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